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Google Analytics and Traffic Sources

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Google Analytics It is a free resource from Google for the process of SEO. It provides the complete details about the website visits, interaction time of users and more information regarding resources. Verification can be done using the Analytics trading code. Google Analytics is one of the most adopted analytics tools in the market. It helps us to understand, how we get traffic on our website, what people are actually doing on our site and how visitors turns to customers in our website.  There are different types of traffic source; 1) Directory Traffic Directory enter the URL of the website or bookmark some sites for future use. The traffic by these searches is Direct traffic. 2) Organic Traffic The number of people visited our website as a result of an internet search in search engines like Google. Also our goal is to increase the organic visits to a site. 3) Social Media Traffic Visits from social medias like Facebook, Instagram, Twitter, etc.. 4) Referral Traffic   Visits ...
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Google Search Console and its Verification Methods

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Google Search Console  Google Search Console is a basic tool used in the process of search engine optimization. In early times it is known as webmaster tool. It is a free resource provided by google which act as a communicating media between the user and google. Using this platform, google can alert the users about the mistakes and errors in a web page. Google treat Search Console as a mock point. Search Console enables the SEO activities in a controlled form. First, we copy the URL and go to the Search Console. Google id used to login to the Search Console must be same as that of our Gmail id. Reaching the Search Console, we see 2 options, domain and URL prefix. Then paste the URL in URL prefix. Press continue button. Then automatic verification will take place. Then click Go to property to verify. Select URL inspection option and paste the URL. Click enter. If it shows URL unavailable. Then click Test Live and and click enter. Now it will show that the URL is available. Then clic...
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On Page Optimization in SEO

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What is On Page Optimization On page or On site Optimization deals with the process of making the web pages clear and easy to access for the bot. It is the Optimization taking place inside the web page. Off page optimization deals with Optimization process. Outside the web page which is done to increase the rating. A HTML mainly consists of head part and body part. Head part consists of URL, title and meta description and body part contains the content. Google first analysis the URL, from which it gets a hint about that web page. Then it analyze the title and the meta description followed by the content. The search engine results listed in the Google is called a snippet, which consists of URL, title and description. In mobiles, fav icon is also shown in the snippet. 1) Title Optimization There must be no spelling or grammatical mistakes. It must not be full capital or full small letters. SEO title have pixel width limitations. In Google search box, character limitation is 50-60 and the...
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History and Evolution of Search Engine Optimization

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  History of SEO Search engine is a software that is designed to perform information search in an internet. Search Engine Optimization[SEO] is the process of improving the search results in a search engine. On September 11, 2001 following the Al-Qaeda attack at the world trade center in America, people were searching Google for the news regarding the same but the results were disappointing. This made Google restless, since it could not provide the details about the world's largest building of that time. There are 3 steps in Search Engine process. Crawling, Caching, Indexing Crawling is the process by which a program called bot, scan a new or updated page. Caching is the saving process. The snapshot of that page is saved in to database. Indexing is the search results are listed by the process. On-page or On-site Optimization : On page or on site optimization deals with the process of making the web pages clear and easy to access for the bot. Web masters : The web masters controls...
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