On Page Optimization in SEO

What is On Page Optimization

On page or On site Optimization deals with the process of making the web pages clear and easy to access for the bot. It is the Optimization taking place inside the web page. Off page optimization deals with Optimization process. Outside the web page which is done to increase the rating.

A HTML mainly consists of head part and body part. Head part consists of URL, title and meta description and body part contains the content. Google first analysis the URL, from which it gets a hint about that web page. Then it analyze the title and the meta description followed by the content. The search engine results listed in the Google is called a snippet, which consists of URL, title and description. In mobiles, fav icon is also shown in the snippet.

1) Title Optimization

There must be no spelling or grammatical mistakes. It must not be full capital or full small letters. SEO title have pixel width limitations. In Google search box, character limitation is 50-60 and the pixel width is 512. If the title is more than 512 pixel, google will show the exceeding characters as dots which is very un attractive to the viewers. The title must be unique and relevant to the content. It must have focusing keywords.

Search Console, Old name is google web masters tool, is a google provided free console which is a platform for google to report the mistakes or errors of a web page.

2) Meta description Optimization 

If Google find our meta description as in appropriate or irrelevant, it takes the h1 or h2 tag titles as the meta description. Hence the meta description must be attractive, it must have focusing key words. There should be no spelling or grammatical mistakes. In meta description, character limitation of a blog post or article is 155. For web pages, it is 155-160 characters. The pixel width limitation of a meta description is 1024 pixel. Click through rate (CTR) is the percentage rate of number of impression to number of clicks.

<meta name="description"

Key word Cannibalism is the competition between the pages with in the website.

Keyword meta tag

<meta name="keywords" content=

ex) < meta name="keywords" content="seo company kochi, seo services kochi, seo firm kochi, seo company cochin"/>

Robots meta tags which gives instruction or advice to the robot to whether crawl or not.

Meta tag which used to give instruction to crawl; <meta name="robots" content="index, follow"/>

Meta tag which used to give instruction to not or crawl; <meta name="robots" content="noindex, nofollow"/>

Body section Optimization

The main heading is the most important part in a body section. First visible version of a body section is h1 tag. So h1 should be attractive.The h1 tag can have 7 to 8 words. There should be no spelling or grammatical mistakes. Only one h1 tag should be present. It can have matching keywords. If more than one h1 tag is present and is contradictory to each other then it will be confusing for the viewer and bot. Hence Google crawl and save this type of pages in to a temporary data base called sandbox.

Only one h2 tag is enough. In case of large articles, more than one h2 tags can be used. After h2 tag h3 and h4 tags will be analyzed by google. These all tags must be relevant to the content.

Content Optimization 

In Content Optimization, use focusing keyword from the beginning. There should be not too long sentences. There should be no spelling or grammatical mistakes. Content should be a simple sentence for the users. Reading ease score, it evaluates the easiness of viewers to read the content. Do not use complex sentences. 

Keyword Density

Keyword density is the number of time the keyword is used in a webpage. According to the old school SEO practice, focusing keywords are made bold and used coma or a full stop in order to increase the ranking. But these practices are not approved by Google for ranking.

Anchor text Optimization

Use of anchor tags that adds hyperlinks, boost up the Crawling process of that page. Most visible area in content is Anchor text. Anchor text will helps to crawl easier as like fuel up. Google takes the links to other sites as a recommendation votes thus our website will loss its rating.

Image Optimization

Mainly it consists of file name, alt attribute and content. File name must be same as the alternate attribution. For writing the image name, hyphen must be used instead of space in case of two words.

ex) image-name.png

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